Blue Byte Software
Creative Director 1998 - 2000
Brand Management, Packaging Design, Integrated Marketing, Public Relations
Creating a Digital Brand
Blue Byte was a leading European video game developer that was trying to make inroads into the U.S. market. I was hired to develop the brand and put some life into the marketing and packaging. I worked alongside the marketing and public relations teams and collaborated with the game developers in Germany. In my time with Blue Byte we launched several popular titles including Battle Isle, the tactical game The Settlers, and Stephen King’s F13. The company was acquired by UbiSoft in 2001.