Signature Communications

Senior Art Director 1997 -1998

Brand Development, Marketing Planning, Creative DIrection 

Mad Men

In 1997 I joined Signature Communications as Senior Art Director. Signature specialized in B2B advertising. With clients ranging from high tech firms to industrial manufacturers we provided strategic planning, brand development, print, broadcast, digital and project management. It was hard work, demanding clients, demanding bosses. I learned a lot about and nurturing client relationships, accountability and the design process.